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Rumors have been swirling that Unilever was discontinuing the Klondike Choco Taco . . . after a 38-year run . . . and now, they've apparently CONFIRMED it. In a statement, Klondike said, "We're always updating our product portfolio to create new, exciting innovations that reflect consumer preferences and trends. "A necessary but unfortunate part of this process is that we sometimes discontinue products in order to ensure we can offer the best variety nationwide." The Choco Taco was invented in Philadelphia in the early '80s by a man named Alan Drazen. It was first available in ice cream trucks and convenience stores in 1984, and it debuted in supermarkets in 1996. It's very possible this is one of those free publicity things, where a product is discontinued . . . so fans freak out and launch online petitions and stuff . . . and then the company brings it back at some point with a bunch of fanfare.