A week after the surprise big news of her wedding to Ben Affleck, Jeniffer Lopez announced that she is expanding her business empire with the launch of JLo Beauty and to announce the launch of the campaign, Jennifer did a photo shoot showing off one of her most famous assets. One of the new products JLo Body is featuring is the Booty Balm, you can pick up the Booty Balm for $65. Check out the photos and buy your Booty Balm CLICK HERE